Energypac’s MarCom (Marketing Communications) Department has recently snatched away the “The Best Marketing Department of JAC Distributors” award at the JAC Overseas Brand Festival.
Energypac is the sole distributor of JAC Motors, a Chinese automobile and commercial vehicle manufacturer. For years, Energypac has been delivering world-class products and services as an exclusive distributor of JAC Motors in this country with phenomenal success. Their thematic communications strategy has always played a significant role in the commercialization of JAC vehicles in Bangladesh. Even during the pandemic, their strategy has paid off. In recognition of such extensive strategic communication support during “JAC Global Confidence campaign 2021”, Energypac’s MarCom department has been honored with this award.
Inspired by the motto “better drive better life,” JAC motors has been delivering on the brand vision by offering vehicle solutions tailored to local conditions for millions of users worldwide. Of late, JAC has spearheaded elaborately organized brand festival activities (online) to be held annually from 2021 to express gratitude to their users and partners all around the world and enable in-depth communication and interaction between the brand and over a million users. This year the theme was ‘The New Era,’ embodying the new attitude and determination of JAC brand in the post-pandemic era that is vital for instilling confidence among the users. Energypac’s MarCom department has been recognized as the ‘Best Marketing Department’ at this year’s fest because they have exhibited that kind of spirit as outlined by JAC Motors.
Humayun Rashid, Managing Director of Energypac Power Generation Ltd., said on this occasion, “This is really a happy moment for all of us since at a moment when everyone else was struggling, we paved new ways and adopted new strategies to reach people with JAC vehicles. People not only benefitted from these vehicles during the pandemic but also contributed to keeping the wheels of the economy running. This award will inspire us to excel further in delevaring superior values to it’s customers.
